Technical info History

History of Fuji Bikes

Just before the turn of the century, Japan’s Fuji bicycle brand was born. When the first bikes rolled off the line, Fuji engineers recognized the need for designs that would perform at a higher level.
Fuji is ahead of its time being the first to introduce the now legendary Shimano Dura Ace component groupo on a production bike. In 1974, 1976 & 1980, Fuji was ranked first in Consumers Reports bicycle test.
Fuji is well on its way to becoming Japan’s most popular bike, dominating not just the marketplace, but also winning races in cycling competitions being held around Japan. Fuji engineers began researching and developing bicycles for world-class racing, not only to win, but also to use the competitive environment as a laboratory for advanced bicycle technology, discovering faster, lighter and more durable designs.

Fuji picks up Mark Gorski, Olympic Gold Medalist in the sprints, to ride for Fuji’s elite racing team. Fuji comes through with a couple of “firsts”--first to manufacture frames with the space-age material, titanium. First to develop a high-quality city bike with oversized tires.

Fuji established the first national stage race between Osaka and Tokyo and, naturally sponsored the winning team of this "Tour de Japan." Today, this race remains one of the premier races in Asia.

The Mercury Professional Cycling Team rides Fuji’s Team Issue to over 70 victories, making it the top professional cycling team in the U.S. The Mercury cycling team was also awarded the VeloNews team of the year for the fourth year in a row.

Fuji 's racing tradition continued when the first Asian games held in New Delhi and was won by a young Shoichiro Sugihara on a Fuji. During this period, Fuji was so popular throughout Asia that sales of Fuji bicycles were quickly expanded into other Asian markets.
Fuji coroporate changes the way the company does business. moving distribution channel from “big box stores” to Independent Bicycle Dealers. Fuji partners with a European marketing and distribution company, expanding the brand into 16 countries.
The Olympics were held in Tokyo. Fuji’s chief engineer and world-renowned bike designer, Dr. Shoichiro Sugihara coached the Japanese national team. A bike racer himself, Dr. Sugihara designed the bicycles that the team competed on.
The Diamond series gets four-bar linkage dual suspension. A suspension design that the top German cycling magazine ranked first of all the popular suspension designs available worldwide. Fuji’s Roubaix, women’s model, wins Bicycling Magazine’s Editor’s Choice award.
Dr. Sugihara repeated this role at both the 1968 Olympics in Mexico and the 1972 Olympics in Munich.
German cyclist, Judith Arndt wins the World Road Championships in Verona, Italy on a brand-new Team Issue. She is the first to ride Fuji’s first ever full carbon frame.
Fuji America was established. Riding the wave of Japanese innovation, efficiency and craftsmanship in manufacturing that had already become a hallmark in the fields of electronics and automobiles, Fuji became one of the most respected and sought after bicycle brands in the U.S.
Today, Fuji bicycles are sold worldwide in over 36 countries. They are recognized for quality, performance and value. Throughout the line you’ll find engineering refinements, both subtle and striking—a result of years of technological innovations and dedication to producing the best quality bicycle available.
Among Fuji’s breakthroughs is the utilization of double-butted Chrome Molybdenum frame sets on many popular-priced models.